Quick Answer: Evergreen content is content that remains relevant and valuable long after publication—it doesn't expire or become outdated quickly. Examples include how-to guides, tutorials, FAQs, and foundational explainers. It drives consistent traffic over months or years.

What is evergreen content?

Short answer: Content that stays relevant and drives traffic long after you publish it.

Full Explanation

Evergreen vs. Trending

TypeLifespanTraffic PatternExamples

EvergreenMonths to yearsSteady, compounding"How to edit video" TrendingDays to weeksSpike then drop"React to [viral event]"

Examples of Evergreen Content

✅ Evergreen:

How-to tutorials
Beginner guides
FAQ pages
Tool comparisons
Industry fundamentals
Templates and resources

❌ Not Evergreen:

News coverage
Trend reactions
Time-specific promotions
Pop culture commentary
"Best of 2025" lists

Why Evergreen Matters

1. Compounds over time — SEO traffic grows 2. Works while you sleep — No constant promotion needed 3. High ROI — Create once, benefit forever 4. Repurposing goldmine — Can be updated and redistributed

Creating Evergreen Content

Ask yourself:

Will someone search for this in 2 years?
Does it answer a persistent question?
Can I update it periodically to keep it fresh?

The Evergreen Strategy

Balance your content mix:

70% evergreen (foundation)
30% trending (discovery)

Trending content brings new audience. Evergreen content keeps them and converts them.

Keeping Evergreen Fresh

Update annually:

Refresh statistics
Update screenshots
Add new examples
Improve based on comments/questions

This page you're reading? Evergreen. It'll answer "what is evergreen content" for years.

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